When it comes to generating web traffic and garnering income-producing page-views, the experts often emphasize that the best articles and posts are skimmable, typically built around bullet points and short paragraphs.
They’re certainly right, and the numbers prove it.
Every day, tens of millions of skimmers skim hundreds of millions of posts and articles — averaging mere seconds per item — before moving on to the next clickable thing that catches their eye, whether it’s 7 Surefire Steps to Career Advancement or 10 Celebrities Who Are Secretly Shy.
In doing so, the skimmers short-change themselves.
That’s because mastery doesn’t come from skimming. It comes from extended reflection.
The same can be said of your approach to preaching, as well as the art of sermon preparation.
You’ll never skim to your way to a great pulpit ministry. Your best messages, as well as your most significant seasons of professional growth, often come after hours of reflection on traction-worthy ideas, not after minutes of hitting the highlights of a few good ideas on this page or that.
My intent here is not to make article-skimming the enemy. Of course we all skim, because it serves its purpose.
But let’s not go through life as mere highlight-hitters. Instead, lock in on the best ideas. Reflect on them fully and contemplate them deeply. In doing so, you allow them room to take root and grow.
Your greatest strides will occur below the skimmable surface. Therefore, reflect more.